Privacy Policy

Sterling Worldwide ("we", "us", "our") is a premium global chauffeur service operated by Sterling Luxury Limousines Ltd, registered in England & Wales (Company No. 16216633). Registered address: 12 Old Bond St, Mayfair, London W1S 4PW. Data Protection Contact: privacy@sterlingworldwide.com

We may collect the following categories of personal data: Identity & Contact Data — full name, email address, telephone number, postal address. Booking & Journey Data — pick-up/drop-off locations, travel dates and times, flight numbers, vehicle preferences, special requests. Payment Data — card details (processed by our PCI-DSS-compliant payment provider; we do not store full card numbers). Device & Usage Data — IP address, browser type, pages visited, referral source, and cookies (see Section 10). Communications Data — records of enquiries, feedback, or complaints you send us.

We process your data to: Provide and manage your chauffeur bookings. Communicate booking confirmations, updates, and post-journey follow-ups. Process payments and issue invoices. Improve our services, website, and customer experience. Comply with legal and regulatory obligations. Send marketing communications (only with your explicit consent).

Under the UK GDPR and EU GDPR, we rely on the following lawful bases: Contract — processing necessary to fulfil your booking. Legitimate Interests — service improvement, fraud prevention, internal analytics. Consent — marketing emails and non-essential cookies. Legal Obligation — regulatory record-keeping and tax compliance.

We may share your data with: Vetted chauffeur and affiliate partners who fulfil your journey. Payment processors for secure transaction handling. IT and cloud service providers who host our systems (all bound by data processing agreements). Law-enforcement or regulatory bodies when required by law. We never sell your personal data to third parties.

Because we operate globally, your data may be transferred outside the UK/EEA. Where this occurs, we ensure appropriate safeguards are in place — such as Standard Contractual Clauses (SCCs) or an adequacy decision — to protect your data to the same standard.

We retain personal data only as long as necessary for the purposes described above or as required by law. Booking records are typically retained for 7 years for tax and compliance purposes. You may request earlier deletion, subject to our legal obligations.

Under applicable data-protection law you have the right to: Access the personal data we hold about you. Rectify inaccurate or incomplete data. Erase your data ("right to be forgotten"), subject to legal retention requirements. Restrict or object to certain processing. Data portability — receive your data in a structured, machine-readable format. Withdraw consent at any time (where consent is the legal basis). To exercise any of these rights, please email privacy@sterlingworldwide.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

We implement appropriate technical and organisational measures — including encryption, access controls, and regular security assessments — to protect your personal data against unauthorised access, loss, or misuse.

Our website uses cookies and similar technologies to enable core functionality, analyse usage, and improve your experience. You can manage your cookie preferences through your browser settings or our cookie banner. For full details, please see our Cookie Policy.

We may update this Privacy Policy from time to time. The latest version will always be available on our website with the "Last updated" date shown at the top. Material changes will be communicated by email or a prominent website notice.

For any questions about this policy or your personal data, please contact us at: Email: privacy@sterlingworldwide.com Post: Data Protection Officer, Sterling Luxury Limousines Ltd, 12 Old Bond St, Mayfair, London W1S 4PW, United Kingdom.