Terms & Conditions

By using our website or engaging our services, you confirm that you have read, understood, and agree to these Terms & Conditions. If you do not agree, please do not use our website or services. These terms apply to all users of the website and all clients who book chauffeur services through Sterling Worldwide.

Sterling Worldwide provides premium chauffeur-driven transportation services, including airport transfers, corporate travel, event transportation, and bespoke journeys. Services are available in the United Kingdom, the United Arab Emirates, and selected international destinations through our vetted affiliate network.

All bookings are subject to availability and confirmation by Sterling Worldwide. A booking is confirmed only when you receive written confirmation (by email or through our booking platform). Payment is required in advance unless otherwise agreed in writing. We accept major credit and debit cards. All prices are quoted in the currency specified at the time of booking and are inclusive of VAT where applicable. Additional charges may apply for waiting time, route deviations, tolls, parking, or congestion charges incurred during your journey.

Cancellations made more than 24 hours before the scheduled pick-up time will receive a full refund. Cancellations made between 12 and 24 hours before pick-up will incur a 50% cancellation fee. Cancellations made less than 12 hours before pick-up, or no-shows, will be charged in full. Sterling Worldwide reserves the right to cancel or reschedule a booking due to unforeseen circumstances such as severe weather, road closures, or vehicle breakdowns. In such cases, we will offer an alternative vehicle or a full refund.

Passengers are expected to behave respectfully towards the chauffeur and treat the vehicle with care. Sterling Worldwide reserves the right to terminate a journey without refund if a passenger's behaviour is deemed dangerous, threatening, or likely to cause damage to the vehicle. Smoking, vaping, and the consumption of illegal substances are strictly prohibited in all vehicles. A cleaning surcharge may apply for any damage or excessive soiling caused during a journey.

Sterling Worldwide will make every reasonable effort to ensure punctual and safe transportation. However, we shall not be held liable for: Delays caused by traffic, road conditions, weather, or other circumstances beyond our control. Missed flights, meetings, or appointments resulting from such delays. Indirect, consequential, or special damages arising from the use of our services. Our total liability for any claim shall not exceed the total fare paid for the relevant booking.

Passengers are responsible for their own luggage and personal belongings. While our chauffeurs will assist with loading and unloading, Sterling Worldwide accepts no liability for loss, theft, or damage to personal property during or after a journey. If you leave items in one of our vehicles, please contact us as soon as possible. We will make reasonable efforts to locate and return lost property, but cannot guarantee recovery.

All content on the Sterling Worldwide website — including text, graphics, logos, images, and software — is the property of Sterling Luxury Limousines Ltd and is protected by UK and international copyright and trademark laws. You may not reproduce, distribute, modify, or republish any content from this website without our prior written consent.

Our website may contain links to third-party websites. These links are provided for convenience only. Sterling Worldwide does not endorse, control, or accept responsibility for the content, privacy policies, or practices of any third-party websites.

We are committed to protecting your personal data in accordance with the UK GDPR and applicable data protection legislation. For full details on how we collect, use, and safeguard your information, please refer to our Privacy Policy.

These Terms & Conditions are governed by and construed in accordance with the laws of England and Wales. Any disputes arising from these terms or your use of our services shall be subject to the exclusive jurisdiction of the courts of England and Wales. If you have a complaint, please contact us first so that we can attempt to resolve it informally. We are committed to fair and prompt resolution of any concerns.

We reserve the right to update or modify these Terms & Conditions at any time. The most current version will always be available on our website with the "Last updated" date shown at the top. Continued use of our services after changes are published constitutes your acceptance of the revised terms.

For any questions about these Terms & Conditions, please contact us at: Post: Sterling Luxury Limousines Ltd, Opal Tower, Floor 3, Office No. 301-22, Business Bay, Dubai, UAE. Phone: +971 555 60 8484